WELCOME, N.C. (February 5, 2010) – General Mills has teamed up with Richard Childress Racing to give race fans the opportunity to ‘start their engines’ before the green flag drops on the 2010 Sprint Cup Series season by launching their national “Rev Up for Savings” promotion.

Consumers can purchase specially-marked packages of five General Mills Big G Cereals – Cheerios®, Cinnamon Toast Crunch®, Lucky Charms®, Reese’s Puffs® and Cookie Crisp® – that contain one limited-edition “Super-Fast Pull Back Racer” per box. Four collectible race car premiums are available: the No. 33 Cheerios, No. 29 Shell-Pennzoil, No. 31 Caterpillar and, available for the first time in cereal boxes, RCR’s iconic black No. 3 RCR.

“We are thrilled to launch this partnership with Caterpillar, Shell, and RCR,” said Alison Miller, Senior Marketing Manager of Corporate Sponsorships for General Mills. “We know the Super-Fast Pull Back Racers will be fun for kids, toy car collectors and avid racing fans alike.”

As an added bonus, consumers can receive a free Cheerios/Hamburger Helper® Hauler, which allows for one limited edition pull back car to fit inside, with purchase of two or more participating General Mills products at participating retailers.

“Back when I was a kid I used to have a blast playing with my pull back cars,” said Clint Bowyer, driver of the No. 33 Cheerios/Hamburger Helper Chevrolet Impala. “It’s pretty cool knowing that kids and race fans across the nation now have the chance to race my car against my RCR teammates. I just hope the 33 wins every time!”

Bowyer and the No. 33 Cheerios/Hamburger Helper Chevrolet will also appear on tens of millions of other General Mills products in grocery stores across the United States including Chex Mix Bars, Bugles, Hamburger Helper, Betty Crocker and Totino’s.

About Cheerios Racing

One of the world’s leading food companies, General Mills operates in over 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Cascadian Farm, Muir Glen and more. Headquartered in Minneapolis, Minnesota, U.S.A., General Mills had fiscal 2009 global net sales of US$15.9 billion, including the company’s $1.2 billion proportionate share of joint venture net sales. Cheerios, America’s No. 1 cereal, has been fueling race teams since 1998. In 2010 Cheerios and Hamburger Helper are the primary sponsors of Richard Childress Racing’s No. 33 Chevrolet Impala SS with Clint Bowyer behind the wheel. Visit www.cheeriosracing.com.

About Richard Childress Racing

Richard Childress Racing (www.rcrracing.com) has earned more than 180 victories and 12 NASCAR championships, including six in the Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, Nationwide Series and Camping World Truck Series. Its 2010 Sprint Cup Series lineup includes Kevin Harvick (No. 29 Shell-Pennzoil Chevrolet), Jeff Burton (No. 31 Caterpillar Chevrolet) and Clint Bowyer (No. 33 Cheerios/Hamburger Helper Chevrolet). John Wes Townley drives the No. 21 Zaxby’s Chevrolet in the 2010 Nationwide Series, Austin Dillon drives the No. 3 Bass Pro Shops Chevrolet in the 2010 Camping World Truck Series and Tim George Jr. drives the No 31 RCR Development Chevrolet in the 2010 ARCA Racing Series presented by RE/MAX and Menards. Ty Dillon, Sean Caisse, Ryan Gifford and Stephen Leicht are RCR developmental drivers in both asphalt and dirt track racing.